You’ve heard all about the benefits of life coaching, and you’ve decided to check it out. Naturally, one of your first questions is “how much does a life coach cost?”

If you google the question “how much does a life coach cost” (as hundreds do every month), you’ll see many different opinions. For example:

  • According to Noomii, the online directory of coaches, life coaching costs $75 to $200 per hour and $200 to $750 per month.
  • writes that life coaching can cost $100 to $300 per hour and $200 to $1,000 per month.
  • According to the Executive Coaching Survey conducted by Sherpa Coaching USA, executive coaching (life coaching geared towards leaders in the business and non-profit sectors) costs significantly more. 55% of executive coaches charge over $300 per hour.

That said, the best life coaches and executive coaches don’t charge by the hour. Instead, they charge by the results.

Let’s explore three elements that factor into the question, “How much does a life coach cost?”

First—Specialized Skills

There are all sorts of coaches out there nowadays.  It’s important to find a coach who best fits your needs.

  • Are you tired of being everything to everyone? Then you probably want a life coach who specializes in helping you manage your time, create work-life balance, and put yourself first.
  • Do you want to find a job you love or grow your business? Then you probably want a career coach or a business coach.
  • Do you want to become a more effective leader or improve your work-life balance? If so, you’re probably best off hiring an executive coach or a leadership coach.
  • Do you want to improve your relationships with your spouse or children? If so, you ought to find a relationship or parenting coach.
  • Is your top priority to get more exercise or eat better? If so, you might consider hiring a health coach.

Coaching can help you in many areas. Before you make an investment, though, it’s important to find a coach who has specialized skills that fit your needs.

Second—Frequency & Duration

In addition to helping you achieve your current goals, talented coaches will help you develop the skills you need to continue achieving your goals long into the future. Instead of fishing for you, they will teach you how to fish. It’s important to have coaching sessions over an extended period so that you can make these new skills habitual and long-lasting. The best coaches will contract with you for a three-month to a one-year period, with coaching sessions on a weekly or biweekly basis.

Third—What’s Included

To help you achieve the results you want, most coaches offer several components to their packages. This can include the following:

  • Private sessions
  • Email support between sessions
  • Materials to read and work with between sessions
  • Online goal tracking and accountability software

You might be asking yourself, how can I find a free or low-cost life coach?

There are a couple of reasons why I don’t recommend low-cost life coaching. First of all, most low-cost life coaches are just starting out. While they may be eager to work with you, they may not yet have the experience to know what works and what doesn’t. To increase your odds of getting a return on your investment, I encourage you to make sure your coach has significant experience.

Second, many of my life coaching clients want to learn how to create healthier boundaries, say no, and take good care of themselves. If this is you, it’s important to find a coach who practices what they preach. Unless a coach is independently wealthy or a retired professional, they are probably not setting the boundaries they need to earn the income they need.

Your next question might be, “But what if I pay for life coaching, and it’s not working for me?”

I’ll share with you a secret that many people in the coaching industry would rather you not know. Life coaches who have a certification from the International Coaching Federation—the highest accreditation for coaches in the United States—adhere to a rigorous code of ethics. Included in these ethics is a commitment to allow clients to cancel a contract if they no longer feel that they are receiving benefit from coaching.

Before you sign a contract with a new coach, ask about their cancellation policy and whether they adhere to the ICF Code of Ethics. If they don’t, then I encourage you to find a life coach who does.

If you truly cannot afford the cost of life coaching, I invite you to check out alternatives.

While there are many powerful benefits of life coaching, there may be other, lower-cost ways to get the support you need. Here are some suggestions:

  • Find a skilled and experienced therapist who takes your insurance.
  • Check out Re-Evaluation Counseling. RC is a free, peer-based counseling method that has been around for decades.
  • Find a local support group. You might find a group of kindred spirits who are struggling with challenges similar to your own.  Check out non-profit organizations in your area or
  • Reach out to a friend. It can feel scary to reach out when you’re struggling. Sometimes, though, you can deepen your friendships and receive loving support when you risk vulnerability and share that you’re having a hard time. You might even invite a friend to schedule regular phone calls or get-togethers in which you share about what’s going on. Simply being heard can make a world of difference.
  • Write in your journal. Taking time to observe your emotions and thoughts on paper can help you get clear on your next steps forward. Journaling is one of the most useful forms of therapy, and it’s completely free. Except, of course, for the paper. That said, I recommend getting a simple, low-cost notebook in which you feel comfortable scribbling down all your thoughts. Check out this list of coaching questions to ask yourself to help you get started.

If, after learning more about life coaching and the costs and benefits of coaching, you’re excited to find a life coach, I encourage you to find a life coach who best fits your needs and schedule a free initial consultation.

I offer a free one-hour discovery for folks who are curious about coaching and wanting to get clear on their next steps. Click here to apply for a discovery session with me, and here to learn more about the life coaching services I offer.

I wish you all the best in finding the support you need!


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